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Euro RSCG creates Peugeot spots.(Brief Article)
Euro RSCG Wnek Gosper has created its first ads for the Peugeot 406 since its 1999 "shark" execution.
Peugeot 406 ads, which started in 1996 with the "thoughts" spot backed by the Search for a Hero track, attempt to reinforce the idea of the vehicle being a distinctive choice in the executive car sector. The new ads continue this tradition but seek to update the image of the 406 with more contemporary images and ideas.
The campaign continues to examine the motivations of the 406 driver by celebrating his unsung, hidden qualities. The two 40-second spots open with the line: "Man's hidden qualities: a celebration." The ads begin with a close-up of a well-heeled man overcome with emotion. The camera pulls back to reveal that the man is leading his daughter down the aisle. The word "pride" appears.
A variety of scenes follow to sum up the hopes and aspirations of Peugeot drivers. These include a man putting the toilet seat down for his ...
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