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Publicis unveils net business ad.(for UK Online for Business)(Brief Article)
The Government is set to launch a campaign aimed at rebuilding business confidence in e-commerce, which has declined since the dotcom implosion.
A budget of more than 2.5 [pounds sterling] million has been earmarked for the promotion of UK Online for Business with an integrated campaign produced by Publicis. It marks the agency's first work on the account to which it was appointed in August by COI Communications after a pitch also contested by TBWA\ London, Carlson and WCRS.
Its brief is to promote the role of UK Online for Business, a partnership between the Government and industry set up to encourage small- and medium-sized businesses that are online but not trading online. The TV campaign focuses on the 14 billion [pounds sterling] traded online ...
- COI Communications.(Agencies)(Brief Article)
- Magazine article from: Marketing Week May 13, 2004 700+ words
COI Communications is understood to have shortlisted HHCL/Red Cell and WCRS to handle the advertising for its national online initiative Directgov--is the rebranded and revamped version of UK Online.
- Giving out the right signals. (Strategic Play COI Communications).
- Magazine article from: New Media Age Ray, Alastair December 19, 2002 700+ words
...industry it's making digital part of the mainstream. COI Communications is a hybrid. Part agency, part client it acts as the interface...trialled a number of iTV campaigns, the first being for UK Online, which was built by Channelbay. It's also used SMS although...
- COI Communications.(Digests)(Equality Foundation/Uproar)(Media Reach...
- Magazine article from: Marketing Week February 19, 2004 700+ words
COI Communications has appointed a roster of seven specialist agencies to target black and ethnic-minority groups. The account is worth 8m [pounds...
- COI Communications.(Digests)(Brief Article)
- Magazine article from: Marketing Week July 1, 2004 700+ words
COI Communications is creating a new marketing roster to develop consumer insight and marketing and brand strategy for all government communications. It is also reported to be seeking up to 30 agencies to form a roster of design and creative service specialists.
- COI Communications. (Appointments).(Alan Bishop named chief executive of...
- Newspaper article from: Brand Strategy December 1, 2002 700+ words
Alan Bishop, a former chairman of Saatchi & Saatchi International, has been appointed as the chief executive of the government's advertising and marketing body COI Communications. Bishop takes over from Carol Fisher, who resigned from the post in July 2002.
- COI Communications. (Digests).(Eddie Bowman, new chief executive)(Brief Article)
- Magazine article from: Marketing Week November 7, 2002 700+ words
COI Communications has shortlisted former Arthur Andersen UK marketing chief Eddie Bowman as chief executive. Prior to Arthur Andersen, Bowman was the head of global marketing communications at KPMG.
- COI Communications. (Digests).(Brief Article)
- Magazine article from: Marketing Week December 12, 2002 700+ words
COI Communications has appointed DM agency Kitcatt Nohr to raise awareness of the Security Industry Authority, a new industry regulator which launches next year.
- COI Communications. (Digests).(Central Office of Information to move...
- Magazine article from: Marketing Week November 21, 2002 700+ words
COI Communications says that it expects to transfer its [pounds sterling]33m D'Arcy business to Leo Burnett once the agency has been dissolved.