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WWAV Rapp Collins produces Shelter ad about poor housing.(Brief Article)
Shelter, the charity for the homeless, is to air its first direct response television commercial in four years.
The DRTV ad has been created by WWAV Rapp Collins to focus on the hazardous conditions found in shared housing, flats and bedsits.
The 90-second commercial, called "Marie's story", is based on a true story of an 18-month-old and her mother who fled their home because of domestic violence. It shows them in a bedsit with a faulty cooker that catches fire and fills the bedsit with fumes ...
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