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The Sun targets Londoners.(with outdoor campaign from TBWA/London)(Brief Article)(Statistical Data Included)
The Sun is targeting Londoners with a 1 million [pounds sterling] outdoor campaign from TBWA\London, as it attempts to reverse declining circulations within the red top market.
Executions running across 48- and six-sheet poster sites, bus-sides and ad gates will break on 1 November and run throughout the month.
The executions, which are tailored to the medium used, each take the form of a giant newspaper hoarding, with the fake "headline" giving a different subject area covered by the paper, such as "Footie", "Pay day", "Getting the last night bus", and "Extra chilli sauce". Each carries the strapline: "We love it."
The Sun currently maintains a healthy lead in the red top market, with a circulation of 3,513,685, compared with The Mirror's 2,221,749.
However, The Sun lost some ground to its rival during September, when the ...
- Emanuel's realism.(GFT USA division to launch aggressive direct mail, print ads...
- Magazine article from: WWD Lockwood, Lisa May 26, 1995 700+ words
...through a combination of print ads, direct mail and an outdoor campaign. The company will spend over $2 million in the second...supplement these ads, Emanuel will expand its New York outdoor campaign to Chicago and San Francisco, using a combination of bus...
- Virgin Atlantic launches 1996 advertising campaign; comedian Richard Lewis...
- Press release article from: Business Wire January 29, 1996 700+ words
...many first-time Virgin flyers." One element of the outdoor campaign, comprised of both two-sheet poster and posters for...should see a little bit of themselves in the radio and outdoor campaign." CMG has also designed a series of 24 ft. x 7 ft...
- L-Avenue's Outdoor Campaign for Rumbo Newspapers is One of Two Finalists in...
- Press release article from: PR Newswire March 14, 2007 700+ words
...has recently launched another outdoor and radio campaign to promote Rumbo's Classifieds Section throughout Texas. The outdoor campaign uses smart lines such as "Adios mi Cuate" which means "Good-bye my Friend" next to a picture of a young man with...
- KALLA TO END OUTDOOR CAMPAIGN RALLIES IN PADANG, BEKASI, BOGOR.
- News wire article from: ANT - LKBN ANTARA (Indonesia) April 5, 2009 700+ words
...ANTARA): Golkar Party chairman Jusuf Kalla who is also the vice president will speak in the last day of the party's outdoor campaign rallies in Padang, West Sumatra, and Bekasi and Bogor, West Java, on Sunday. Kalla and his entourage including the...
- Claydon Heeley Jones Mason.(outdoor campaign)
- Magazine article from: Marketing Week January 29, 2004 700+ words
Claydon Heeley Jones Mason has created an outdoor campaign for Virgin Holidays. One execution highlights the liberating feeling of booking a holiday with the strapline: 'Ugh, That's an ugly baby."
- JAKARTA POLICE READY TO SECURE OUTDOOR CAMPAIGN ACTIVITIES.
- News wire article from: ANT - LKBN ANTARA (Indonesia) March 25, 2004 700+ words
...Elections Commission regarding the implementation of the second round of campaigning. "Coordination regarding places for the outdoor campaign activities with the General Elections Commission has already been done," he said, adding "I believe the political parties...
- Union rolls out obesity outdoor campaign.(National Obesity Forum )(Brief...
- Magazine article from: Marketing Week July 27, 2006 700+ words
...practices and other places where young mothers go for advice. However, a spokesman for The Union said that a large-scale outdoor campaign was also being considered. The NOF was established by medical practitioners in May 2000 to raise awareness about the increasing...
- THOUSANDS ATTEND JK-WIN OUTDOOR CAMPAIGN IN SOLO.
- News wire article from: ANT - LKBN ANTARA (Indonesia) June 21, 2009 700+ words
Solo, C Java, June 21 (ANTARA): Thousands of people attend an outdoor campaign held by Presidential and vice presidential aspirants Jusuf Kalla/Wiranto (JK-Win) here on Sunday. Some of the audience were...