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Radio Five Live aims to promote diversity in multimedia drive.(created by Abbott Mead Vickers BBDO)(Brief Article)
BBC Radio Five Live is launching a multimedia campaign to boost declining audience numbers emphasising the diversity of its news and discussion programming.
Abbott Mead Vickers BBDO has produced the TV, poster and press initiative under the theme "Ear Catching Radio".
This is underscored in print advertising showing different kinds of radios, one of which has a button labelled "involvement" while another has a display panel showing the word "bite".
The campaign is being spearheaded by two ads. In the first 40-second spot, the station's appeal is illustrated by a restaurant parking ...
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Abbott Mead Vickers.BBDO has created a 3.5m [pounds sterling] TV campaign for Guinness Draught Extra Cold, which pays 'homage' to the old Pure Genius campaign ...
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Abbott Mead Vickers.BDDO has created a campaign for the launch of Walkers Sensations Poppadom Bites. It stars Tara Palmer-Tompkinson and Gary Lineker performing a new version of the song Goodness Gracious Me.
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...10 January 2000-LetsBuyIt.com appoints Abbott Mead Vickers-BBDO for worldwide marketing push (C)1994-2000 M2...company, has selected a UK advertising agency, Abbott Mead Vickers-BBDO, to support its global expansion plans. The total...
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- Magazine article from: Marketing Week November 20, 2008 700+ words
Abbott Mead Vickers.BBDO is on alert over its Pepsi business after the $60m (#40m) US...pitch process in the UK, but sources suggest that both Abbott Mead Vickers.BBDO and TBWA expect the US decision to have some repercussions on the...
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Abbott Mead Vickers.BBDO head of client services Clive Tanqueray is leaving to head the Nike account at Wieden & Kennedy's Amsterdam office.
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- Magazine article from: Marketing Week March 4, 2004 700+ words
Abbott Mead Vickers, BBDO has created a cinema campaign for the Department for Transport's Think! road safety campaign, which aims to encourage drivers to get into the habit of switching off their mobiles before driving. The ad breaks on March 5. Media is through Carat.
- Abbott Mead Vickers.BBDO.(Digests)(7Up International advertising...
- Magazine article from: Marketing Week April 1, 2004 700+ words
Abbott Mead Vickers.BBDO has revived 7UP brand icon Fido Dido for a 1.5m [pounds sterling] marketing campaign to include on-pack and digital activity.
- Abbott Mead Vickers.BBDO. (Digests).(Farah Ramzan named managing...
- Magazine article from: Marketing Week December 5, 2002 700+ words
Abbott Mead Vickers. BBDO has promoted deputy managing director Farah Ramzan to managing director.