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Malcolm Moore Deakin wins Terrence Higgins Trust task.(campaign to commemorate 20th anniversary)(Brief Article)

Campaign

| November 02, 2001 | White, Jeremy | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Malcolm Moore Deakin has been awarded the above-the-line creative task for the Terrence Higgins Trust without a pitch.

The agency will develop a campaign to commemorate the 20th anniversary of the THT. It is 20 years since the death of Terrence Higgins -- the first person to die from AIDS in the UK.

The campaign will focus on the stigma associated with being HIV positive, and aims to chip away at the prejudice that often leads to discrimination against HIV sufferers -- many choose to conceal their HIV status for fear of the possible consequences.

This is the second time Tony Malcolm and Guy Moore have worked with the THT. While at Simons Palmer Denton Clemmow Johnson they wrote and art directed the 60-second cinema commercial "knobs in space".

Ed Chilcott, ...

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