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Grey gives natural feel to Fairy Xmas spot.(Procter and Gambles, Fairy Liquid)(Brief Article)
Procter & Gamble is using a combination of children and Christmas in the latest offensive in its perpetual battle to safeguard Fairy Liquid from own-label rivals.
Shot on location, the 30-second spot breaking this week features children in their home environment to give the film a natural feel.
Grey Worldwide London has produced the commercial, which maintains the strategy of promoting Fairy Liquid as longer-lasting than other products.
The ad, running nationally on terrestrial and satellite TV in the run-up to Christmas, highlights a special edition Christmas bottle. But the underlying message is illustrated by two seven-year-olds impatiently waiting to re-use the bottle to make a toy.
The film opens with Thomas who excitedly shows the camera the plasticine and straw ...
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