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The Young & Rubicam Group is expanding Brand Buzz.(launches Brand Buzz Europe)(Brief Article)
The Young & Rubicam Group is expanding Brand Buzz, its US-based marketing communications unit, with the launch of Brand Buzz ...
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- Magazine article from: Advertising Age Sanders, Lisa September 5, 2005 700+ words
Byline: LISA SANDERS Brand Buzz has come a long way from its early...New York flagship office. Then, Brand Buzz staffers pushed to get attention...employees need no introduction to Brand Buzz; the agency rivals Y&R...
- Still Y&R unit: Brand Buzz gains 'independence'.(News)
- Magazine article from: Advertising Age SANDERS, LISA March 22, 2004 700+ words
Byline: LISA SANDERS Brand Buzz, the 4-year old agency launched...amp; Hennessey. "This gives Brand Buzz the best of both worlds-the freedom...From its start in January 2000, Brand Buzz, founded by Y&R Advertising...
- An agnostic approach to media; Jennifer Kohl, Chief marketing officer and...
- Magazine article from: Advertising Age Bloom, Jonah June 2, 2003 700+ words
...Jennifer Kohl from Young & Rubicam's Brand Buzz had her epiphany standing in Times Square...she was asked to help found Y&R Brand Buzz as its chief marketing officer and integrated...Creative Director Lincoln Bjorkman. Brand Buzz, based on the exact integrated concept...
- The Week; Time Warner nabs Brand Buzz exec.(Briefs)
- Magazine article from: Advertising Age May 10, 2004 700+ words
...of WPP Group's Young & Rubicam and the founder of Brand Buzz, brings "experience collaborating with various corporate...well as fresh innovative thinking,'' Mr. Logan said. At Brand Buzz, Rick Eiserman, a marketing executive for Young &...
- Jennifer Miller, 27; Associate creative director, Y&R's Brand Buzz.(Special...
- Magazine article from: Advertising Age Sanders, Lisa August 4, 2003 700+ words
Byline: Lisa Sanders With brand buzz since its 2000 inception as Y&R Advertising's integrated...There, she met her current boss, Lincoln Bjorkman, another Brand Buzz entrepreneur. On weekends Ms. Miller has, with her husband...
- Brand buzz boosts bytes: corporate-sponsored screens speed region's d-cinema...
- Magazine article from: Daily Variety Newbery, Charles October 10, 2008 700+ words
...system's, exhibs in Argentina and Chile have enlisted corporations in screen sponsorship deals. The sponsors can stir up brand buzz with the association to the latest in technological trends. And theater owners can raise the coin to pay for the $200...
- Dr Pepper/7Up Co. (Agencies).(assigns creative for Sunkist soft drink to Brand...
- Magazine article from: Broadcasting & Cable June 2, 2003 700+ words
Creative for SUNKIST orange soft drink, marketed via DR PEPPER/7UP CO., has been assigned to BRAND BUZZ, New York, part of the Y&R ADVERTISING unit of WPP GROUP. Y&R already handles other soft drinks for the marketer...
- BRAND BUZZ BAROMETER: Gaming wars hot up.
- Newspaper article from: Brand Strategy February 23, 2009 700+ words
Jo Roberts Gaming is set to be a huge growth area as consoles fight for the top spot in the high street. BrandWatch's global brand index online analysis from December 18 to January 18 studied online chatter on gaming consoles. Sony's Playstation 3, Nintendo Wii and Microsoft Xbox 360 are all in the
- BRAND BUZZ BAROMETER: The penne is mightier.
- Newspaper article from: Brand Strategy November 10, 2008 700+ words
Jo Roberts In a bid to take the restaurant brand upmarket, Pizza Hut has temporarily changed the name of some of its branches to Pasta Hut. This marketing stunt has enabled the fast-food chain to proclaim that it has introduced eight pasta dishes to the menu. According to the Brandwatch global
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- Newspaper article from: Brand Strategy December 10, 2008 700+ words
Jo Roberts The motor industry is in a spot of bother. New car sales are falling dramatically, with General Motors' sales plummeting by 45% in North America during October. Ford has recently confirmed it is scaling back dramatically on marketing spend and Honda is shutting down its production line