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Heinz lines up three agencies to pitch for baby foods creative.(Brief Article)
Three agencies have been lined up to contest the creative assignment on the Heinz baby food range, currently handled by Leo Burnett.
The trio is understood to have been selected after an agency search carried out for Heinz by ISBA.
Industry sources believe the pitch reflects the company's desire to switch its baby food portfolio into a smaller shop and away from Burnett, which already handles a number of Heinz food brands. However, media buying will remain with Starcom Motive.
The pitch is being conducted by Victoria Maxwell, the Heinz development manager, and Clodagh Ward, winner of last year's Marketing Society prize for best new marketer. Ward has been closely associated with Burnett's highly acclaimed work for Heinz Salad Cream, which repositioned the brand for a younger and more upmarket audience. ...
- HEINZ BABY FOOD LABEL SAVINGS PROGRAM REWARDS EFFORTS OF AREA HOSPITALS
- Press release article from: PR Newswire May 31, 1996 700+ words
...received $9,263.49 from Heinz Baby Food and the H. J. Heinz Foundation...Detroit) received 154,200 Heinz baby food labels from area consumers...schools and community groups. Each Heinz Baby Food label is worth up to a 6 cent...
- HEINZ OPENS BABY FOOD FACTORY IN RUSSIA
- Press release article from: PR Newswire October 4, 1995 700+ words
...infant nutrition, Heinz produces all types of baby food and infant formulas...of Russia Fund. Heinz has been rapidly...its international baby food market and is one...Reilly commented. Heinz has major baby food brands in North America...
- Heinz Signs Agreement to Acquire Maker of Beech-Nut Baby Food; Will Expand...
- Press release article from: PR Newswire April 7, 2000 700+ words
...noted that a stronger Heinz/Beech-Nut combined baby food business will benefit...have critical mass, that Heinz can grow the baby food category," he said...Milnot's Beech-Nut baby food business, Heinz will acquire the company...
- HEINZ BABY FOOD LABEL SAVINGS PROGRAM REWARDS EFFORTS OF HOSPITALS
- Press release article from: PR Newswire March 25, 1994 700+ words
...received $6,279.22 from Heinz Baby Food and the H.J. Heinz Foundation...of Michigan received 104,567 Heinz baby food labels from area consumers...schools and community groups. Each Heinz baby food label is worth a 6 cent donation...
- HEINZ INVESTS IN LEADING CZECH BABY FOOD COMPANY
- Press release article from: PR Newswire July 31, 1995 700+ words
...important part of Heinz's global baby food expansion strategy...region, enabling Heinz to market high...formula, jarred baby food and juices to Hungary...twelve months." Heinz has been rapidly...its international baby food market and is a...
- Heinz selects WCRS to boost baby food sales.(Brief Article)
- Magazine article from: Marketing Chandiramani, Ravi December 13, 2001 700+ words
...3m overhaul this year of Heinz's baby food portfolio. The shake-up...and designing new packaging. Heinz's baby food revamp is its biggest attempt...general manager Clodagh Ward. Heinz's baby food media account, held by Starcom...
- Heinz and Beech-Nut Baby Food Deal Challenged by FTC as Anti-Competitive.(Brief...
- Newspaper article from: Food & Drink Weekly July 17, 2000 700+ words
...innovative competition in the baby food category. "Heinz intends to vigorously...employs 540 people. Heinz's annual baby food sales in the U.S...million, with global baby food sales exceeding $1 billion. Heinz is number one in infant...
- Gaga over baby food: Big people scarfing down the Gerber's and...
- Newspaper article from: Knight Ridder/Tribune News Service Weiner, Jennifer April 17, 1995 700+ words
...even pets. The big baby-food companies don't...a spokeswoman for Heinz, which is the country...largest manufacturer of baby food. ``It's easy...donations ...,'' Heinz's Magniss said...consumers of baby food are Playboy models...
- HEINZ STRENGTHENS ITS WORLDWIDE BABY FOOD BUSINESS WITH ACQUISITION OF FARLEY'S...
- Press release article from: PR Newswire May 27, 1994 700+ words
...Anthony J.F. O'Reilly. Heinz has worldwide baby food sales of $631 million...O'Reilly pointed to Heinz's baby food business as one of the company...sells a full range of wet baby food and cereals. "Heinz has an exceptional reputation...
- HEINZ RECALLS BABY FOOD IN HONG KONG AS A PRECAUTIONARY MEASURE.
- News wire article from: AsiaPulse News September 29, 2008 700+ words
...below.) (BW)(HEINZ)(HNZ.NYSE) Heinz Recalls One Batch of Baby Food in Hong Kong as a Precautionary Measure...variety represents less than one percent of Heinz's baby food sales in Hong Kong. Heinz is co-operating with the Hong Kong...
