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TfL in U-turn over pitch for Congestion Charge.(Brief Article)
Transport for London has confirmed that it is to begin a new and separate procurement exercise for an agency to look after its coveted Congestion Charge account.
This new pitch will be handled by the corporate team, headed by Charlie Edelman, the general manager of marketing communications and corporate design. After the pitch, Edelman will leave to go travelling.
The team has been tasked to produce a fresh brief with a new and strong focus on integrating the Congestion Charge publicity with TfL's other advertising activity. The Congestion Charge is a key strand of London mayor Ken Livingstone's plans to improve transport.
The news comes after TfL's decision to "unappoint" M&C Saatchi from the 9 million [pounds sterling], three-year congestion account. The agency had been appointed without a pitch. M&C Saatchi will retain the corporate contract business.
In a press statement, TfL said the "Congestion Charging contract is to be separate from the corporate contract as Congestion Charging ...
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