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Wonderbra launches first TV ad campaign.(Brief Article)
Wonderbra is to launch a new range of bras on television, in the brand's first foray into the medium.
A 2.5 million [pounds sterling] campaign, breaking 2 November and running until 15 December, will advertise the Pure range, a selection of non-padded, cleavage-enhancing bras. The brand is the most high-profile of the novice advertisers to take advantage of the current trough in TV rates.
The two 20-second executions, shot in Milan by the Paris-based Euro RSCG BETC, feature the Wonderbra model Adriana in a teasing performance. In one, she removes her bra to show off its new underwire design. In the other, she poses in her underwear and promises the audience ten seconds to discover the difference in her bra. She only gives them six.
Like Wonderbra's famous outdoor work, ...
- Taye Diggs Joins Cast Of TV Show `Ally McBeal'.(Brief Article)
- Magazine article from: Jet December 4, 2000 700+ words
...Diggs, who turned many heads in How Stella Got Her Groove Back and The Best Man, is set to join the cast of the Fox TV hit "Ally McBeal" on a recurring basis. Diggs, known for both his acting skills as well as toned body, is set to perform in at least six...
- DIGGS' NEW GROOVE.(Taye Diggs wins role on 'Ally McBeal')(Brief Article)
- Magazine article from: Jet March 5, 2001 700+ words
DIGGS' NEW GROOVE: Taye Diggs observes Kelly Lynch (c) and Lucy Liu during an episode of the top-rated Fox series "Ally McBeal," where he nabbed a recurring role. Diggs, who won fame as Angela Bassett's sexy, young, Jamaican lover, Winston...
- Strong start in its season premiere last week, beating the second hour of ABC's...
- Magazine article from: Broadcasting & Cable September 21, 1998 700+ words
Fox's Ally McBeal got off to a strong start in its season premiere last week, beating the second hour of ABC's Monday Night Football among adults 1849 for the first time ever.
- Twentieth TV talker The Rob Nelson Show has been sold in more than 60% of the...
- Magazine article from: Broadcasting & Cable January 21, 2002 700+ words
...has already been sold on the co-owned Fox TV stations. Twentieth TV is also reconsidering its initial in-house deal for Ally McBeal. Insiders say Twentieth executives talked with other suitors for the off-network rights to the drama, which debuted late...
- DOWNEY STILL UP.(Robert Downey Jr. gets contract to continue to appear in Ally...
- Magazine article from: Broadcasting & Cable February 19, 2001 700+ words
...despite his real-Life problems. The network and producer David E. Kelley signed the actor to another eight episodes on drama Ally McBeal. He'll return Feb. 26 and remain for the rest of the season. Downey is still awaiting sentencing in California on drug...
- Fox picks up 'McBeal.' ('Ally McBeal,' television drama)(Brief Article)
- Magazine article from: Broadcasting & Cable Rice, Lynette October 13, 1997 700+ words
Fox has picked up its Monday drama Ally McBeal for a full season. The drama, from David E. Kelley Productions...the second week of the new season with a 6.5/10 HH. "Ally McBeal possesses exactly the kind of distinctive voice and consummate...
- Paul Schulman.(media buyer things 'Ally' reruns of 'Ally McBeal' show will not...
- Magazine article from: Los Angeles Business Journal SWERTLOW, FRANK November 8, 1999 700+ words
...when the premieres of hits like "Ally McBeal" and "The X-Files" have been delayed...hurt them. These shows, especially 'Ally McBeal' would have been great ways to promote...plug 'Ally' than with an original 'Ally McBeal'? It's a little late now."
- ALLY MCBEAL FOX, DAVID E. KELLEY PRODUCTIONS.(Brief Article)
- Magazine article from: Broadcasting & Cable May 17, 1999 700+ words
...Gripping drama. Sexual politics. Quirks, smirks, jerks. Fox's "Ally McBeal" has it all thanks to the genius of creator/writer David E. Kelley...television, a Peabody goes to David E. Kelley Productions for "Ally McBeal."