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OMD UK to take over consolidated media operation for Bel UK.(wins media account)(Brief Article)
OMD UK has won the 4 million [pounds sterling] consolidated media account for the Bel UK portfolio of cheese brands.
The agency pitched against Starcom Motive and the incumbents, Media Edge and MediaVest. Media Edge loses the Babybel and Port Salut accounts and the move sees the end of MediaVest's two-year hold on the Laughing Cow media business.
Rosemary Tapp, the head of marketing at Bel UK, said: "It makes good sense to centralise media planning and buying for our brands into one operation and we are looking forward to working with OMD UK in ...
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