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Ryvita talks to roster agencies about roles.(Brief Article)
Ryvita Company, the crispbread and cereal manufacturer, is talking to agencies about its 1.3 million [pounds sterling] above-the-line creative account.
Philippe Seurre, the sales and marketing director at Ryvita, confirmed that the company was in the early stages of talks. He claimed, however, that the company was only considering Ryvita parent Associated British Foods' roster agencies. These include Publicis, which handles Ryvita and Allied Bakery brands for ABF.
"We've been talking to a couple of agencies within the group," Seurre admitted. "At the moment there are no current plans. I want to evaluate and get to know what the other agencies do for the ...
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