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Lever Faberge joins brands to take first ads in new gay title.(Brief Article)
Lever Faberge is to advertise in a gay and lesbian magazine for the first time after placing an ad for Persil Black Velvet in the launch issue of Queercompany's Fable.
The ad for the specialist black laundry detergent will join a range of luxury goods manufacturers, including Apple Mac, Dunhill, Cerruti and Diesel, in the pages of the glossy monthly.
Fable, which arrives on newsstands later this month, will also feature a first appearance in the gay press for Vivien Westwood, Mandarina Duck and Wedgwood.
"They are attempting to establish a new readership for the magazine and we thought it would be a good opportunity as part of the mix," a Lever Faberge spokeswoman said of the Persil ad.
"We thought that it would appeal to Fable readers as much as it would to readers of Cosmopolitan -- ...
- Lever Faberge to ditch Persil Black Velvet.(Brief Article)
- Magazine article from: Marketing Week Thomas, Daniel May 8, 2003 700+ words
...performing as well as Lever Faberge had expected, despite...quite well against Lever Faberge's line but it is...the first time that Lever Faberge has targeted the gay...the launch issue of Queercompany's Fable. Unilever...
- Lynx effect boosts sales. (Lever Faberge).
- Magazine article from: Grocer August 3, 2002 700+ words
Lever Faberge's portfolio of health and beauty...manager for deo and male grooming at Lever Faberge, male grooming remains a growing...leader in the male grooming sector, Lever Faberge understands what drives male consumers...
- Distribution gets brushed up.(News)(Lever Faberge)
- Magazine article from: Grocer Watson, Elaine September 6, 2003 700+ words
Lever Faberge has pumped 27m [pounds sterling...in Doncaster, will handle all of Lever Faberge's personal care products, slashing...sterling] sales barrier by 2007, said Lever Faberge chairman Keith Weed. The Tibbett...
- Lever Faberge to axe Organics.(News)(Brief Article)
- Magazine article from: Marketing Week Thomas, Daniel July 8, 2004 700+ words
Lever Faberge is poised to axe its former flagship...Sunsilk and Dove. Organics was one of Lever Faberge's largest hair-care launches of...seize a leading share of the market. Lever Faberge pulled all marketing support for the...
- Lever Faberge's Fact File gives a helping hand to the personal care market.
- Magazine article from: Cosmetics International May 25, 2001 700+ words
Lever Faberge's sixth Personal Care Fact File...share in the competitive market. Lever Faberge's share fell slightly, driven by...showed strong growth following what Lever Faberge says was a successful relaunch last...
- Lever Faberge. (Other FMCG).(Dove Haircare successful)(Brief Article)
- Magazine article from: Marketing Week October 10, 2002 700+ words
...BRAND: DOVE HAIRCARE PARENT COMPANY: LEVER FABERGE Within a year of its launch, the Dove...35m launch costs were much higher, Lever Faberge expects the rise in sales for the parent...warrant this investment easily by 2003. Lever Faberge never intended Dove Haircare to be...
- Lever Faberge seeks net position for Dove. (News).(Brief Article)
- Magazine article from: Precision Marketing Mutel, Glen April 12, 2002 700+ words
Lever Faberge is launching a Web-based, data...addresses collected will be used in future Lever Faberge promotions. Prospects will be directed...produced by The Marketing Store. Lever Faberge recently marked the announcement of...
- Lever Faberge to expand Lynx.(News)(Brief Article)
- Magazine article from: Marketing Week Thomas, Daniel November 11, 2004 700+ words
Lever Faberge is to launch a range of products under...supported previous variant, Lynx Pulse. Lever Faberge introduces a new sub-brand under...this year (MW October 30, 2003). Lever Faberge will also introduce a mildly exfoliating...