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Partners BDDH wins 1m [pounds sterling] above-the-line Parker pen account.(Brief Article)
Partners BDDH has won the 1 million [pounds sterling] Parker pen account. The agency, which was appointed by Sanford UK without a pitch, will be charged with relaunching Parker pens, backed by an increased spend.
Partners' appointment sees a return by the brand to above-the-line advertising. A press and poster campaign is due to launch in February next year.
Neil Christie, the marketing director at Partners BDDH, said: "We are delighted to have won this assignment. ...
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