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Gala Bingo chooses Burnett for 5m [pounds sterling] brief to back Casino launch.(Brief Article)
Gala Group, the bingo and casino operator, has appointed Leo Burnett to its 5 million [pounds sterling] creative account.
Leo Burnett won the business after a pitch against two other agencies. The account was previously with Cheetham Bell JWT in Manchester.
Gala has spent 2 million [pounds sterling] on advertising in the past year, but is looking to up its spend following the launch of Gala Casinos last month, and deregulation across the gaming industry that will allow it to expand into other areas.
Leo Burnett will develop press, poster, TV and radio advertising for Gala across both its bingo and casino operations. Gala Casinos was created following Gala's acquisition of 28 Labroke casinos from the Hilton Group late last year. ...
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