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Leo Burnett nabs gold Aerial for McDonald's.(Brief Article)
Leo Burnett's "toiletries" radio execution for McDonald's took the gold award at this year's Aerial Awards, held this week at Bafta.
The audience of creatives at the Aerial Awards, held for the first time in association with Campaign, voted for the McDonald's spot ahead of four other category winners. The ad features the former footballer Jack Charlton promoting McDonald's breakfasts.
Charlton reads out a list of men's toiletries products including "intensive facial cleansing cream" and "peppermint oil" before saying: "What? Come on fellas, get a grip and get yourselves down to McDonald's for a 99p omelette McMuffin."
The spot was created by Jim Bucktin and David Bell of Leo Burnett. The producer was Adam Furman through Tape Gallery.
Monster.co.uk was the winner of the best campaign. It was chosen by the Aerials jury chaired by Malcolm Duffy, the creative partner ...
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