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ITV is to review its 2 million [pounds sterling] above-the-line business and is in discussions with agencies about moving the account out of the three-year incumbent, HHCL & Partners.
Bartle Bogle Hegarty and Mother, which currently handles the 30 million [pounds sterling] ITV Digital account, are said to have been contacted regarding the main ITV brand. However, neither agency would comment on the review.
ITV's marketing and commercial director, Jim Hytner, denied reports that HHCL & Partners was ...