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Ikea drops St Luke's to take 8m [pounds sterling] ad task in-house.(Brief Article)
St Luke's has lost its 8 million [pounds sterling] Ikea UK account, following the advertiser's decision to take the above-the-line work in-house.
Ikea UK confirmed that it is parting company with St Luke's after a six-year relationship and has served notice on its contract, but will continue to work with the agency until February.
Anders Danielsson, the marketing manager of Ikea UK, commented: "It was not an easy decision to take, but the time is now right for a change."
He added: "Ikea is introducing a flexible approach to advertising. We are dispensing with the exclusive working relationship with one retained agency.
"In the future we will work with a variety of different agencies, as well as do more work in-house."
Danielsson insisted: "Although, I must stress that we will continue to work with St ...
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