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McCann wins 70m [pounds sterling] Siemens brief from J. Walter Thompson.(Brief Article)
J. Walter Thompson has lost its hold on Siemens Mobile Devices' 70 million [pounds sterling] international account, following a realignment of the business into McCann-Erickson Worldwide.
JWT lost creative leadership of the Siemens business when Wieden & Kennedy Amsterdam was appointed to create a series of six ads last November. However, the agency has since continued to work on the account, adapting W&K's work for local markets across the globe. Siemens spent 18 million [pounds sterling] through JWT in the UK last year.
McCann will now be asked to co-ordinate all global above- and below-the-line activity in addition to the PR business already handled by the network ...
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...its advertising and is poised to hand its entire account to J Walter Thompson. Golden Wonder spent [pounds sterling]1m on advertising last year but has earmarked [pounds sterling]25m for marketing in 2003. Golden Wonder's Nik Naks and...
- As it bags [pounds sterling]25m retail Vodafone account. (Agencies).(Vodafone...
- Magazine article from: Marketing Week February 20, 2003 700+ words
...appointed its lead global agency J Walter Thompson to handle its UK retail advertising account, worth about [pounds sterling]25m. The agency is creating a division...The global account is worth about [pounds sterling]300m.
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- Leo Burnett beats JWT in tussle for [pounds sterling]9m benefit fraud business....
- Magazine article from: Marketing Week November 28, 2002 700+ words
...Burnett to handle its [pounds sterling]9m benefit fraud...a pitch against J Walter Thompson (JWT). The review...transfer the existing [pounds sterling]33m D'Arcy business...estimates, up to [pounds sterling]2bn is lost every...
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J Walter Thompson has created a television campaign for Rennie Soft Chews. The 2m[pounds sterling] campaign, which breaks on February 1, will focus on the taste of the product and has the strapline 'Indigestion Never Tasted so Good'.
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...Hegarty (BBH) to its 3.5m [pounds sterling] ad account following a five-way pitch against Publicis, J Walter Thompson, Clemmow Hornby Inge and incumbent...campaign supporting its 1m [pounds sterling] free bet promotion that will...
- Parcelforce Worldwide in hunt for agency to handle 5m [pounds sterling]...
- Magazine article from: Marketing Week December 4, 2003 700+ words
...to agencies about its 5m [pounds sterling] advertising and direct marketing...BBDO to handle its 20m [pounds sterling] creative advertising account...M&C Saatchi and J Walter Thompson. The media and buying account...