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Nestle shakes up worldwide roster.(Brief Article)
Nestle is undertaking a massive overhaul of its $2 billion global advertising arrangements that consolidates five major global categories into five of its roster networks.
McCann-Erickson will be in charge of Coffee, Publicis will look after culinary products, Ogilvy & Mather has picked up the chilled dairy business, Lowe Lintas has been given sugar confectionary and J. Walter Thompson will look after chocolate brands.
The food giant has yet to decide which of its networks will pick up the global pet foods category, which includes the Friskies and Felix brands, currently held by McCann and BMP DDB respectively.
It is unclear where the overhaul leaves Nestle's other roster network, Dentsu.
The new alignments will take considerable time to implement and, as yet, specific brand movements between agencies are not ...
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