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Sex No Longer Sells.(European advertising)(Brief Article)
Newsweek International
|
November 19, 2001 |
COPYRIGHT 2001 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
Are Europe's advertising authorities going ultra-PC? Long known for their tolerance in advertising everything from beer to chocolate, Europe's watchdogs are clamping down on ads that are violent, convey images of submission, portray people as objects or feature needless and irrelevant nudity. Ads across the Continent have been banned recently. One example: an ad for the Cuban beer Tinima, featuring a sultry bikini-clad model with a bottle of Tinima between her legs, and the tag line: ...
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Source: HighBeam Research, Sex No Longer Sells.(European advertising)(Brief Article)