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Nick Asia follows sibling MTV to local production. (Television/International).(Brief Article)

Variety

| October 22, 2001 | Osborne, Magz | COPYRIGHT 2008 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

SINGAPORE Nickelodeon Asia is the latest channel to get into local production. With split feeds already reaping advertising revenue benefits, homegrown programming is the next stage in the pursuit of local relevance for Asia's diverse auds.

Nick Asia's first local offering, bowing Nov. 1 as a Nickelodeon Special, is "Gruff's Groove Box." Featuring Claymation dog Gruff backed up by inhouse band Kitty Litter and broadcast from the Kennel Club studio, half-hour magazine features musicvids, kids' mail and celebrity interviews.

Over at Sony-owned AXN Asia, Columbia TriStar Intl. Television Asian Prods.' first Asian made-for-TV movie "Asian Charlie's Angels" …

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