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Mexico kicks off tourism ad campaign aimed at U.S, Canada.(South Florida Sun-Sentinel)
FORT LAUDERDALE, Fla. _ Before Sept. 11, Mexico seemed poised for a record year in tourism.
The U.S. neighbor known for beaches, pyramids, spas and mariachi music expected to top last year's tally of 20 million international visitors and more than $8 billion in tourism spending.
But terrorist attacks and the slumping U.S. economy have dashed those hopes. Mexican hotels saw occupancy rates drop roughly 22 percent in September and 12 percent in October to stand half full today.
To reverse those declines, the Mexico Tourism Board this week announced a new marketing campaign with the slogan, "Mexico-Closer than Ever," aimed to lure more U.S. and Canadian …
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