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Polydor selects BBH to launch Bee Gees' greatest hits album.(Brief Article)
An album of the Bee Gees' greatest hits is to be launched with a multimillion-pound international ad campaign after a pioneering deal between Bartle Bogle Hegarty and Polydor Records.
BBH's appointment marks the first time that Polydor has worked with an agency on an album launch.
A total of 10 million [pounds sterling] is being put behind a television-led campaign, which will run in the UK, the US, Germany and Japan. A fifth of the budget will be spent in Britain.
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