VNR Update Facts versus Fiction
Ask video news relase distributors and producers what issues are affecting their businesses and their clients, and you may be surprised at the frankness of their replies. PRJ did just that recently, in the course of gathering information for our annual VNR Update reference table--a handy guide to the methods and prices of VNR suppliers that starts on page 25.
First, here's a summary of their comments on the status of the medium.
The people who make a living at distributing and/or producing VNRs have seen their medium become recognized and widely used as a valuable public relations tool, particularly during the past few years. …