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THE LOWDOWN
Although this style is never flashy or body-conscious, touchable fabrics like cashmere, moleskin, and tweed give it sex appeal. Steer him toward soft natural fibers and a palette of predominantly neutral colors. Shirts should be either solid-hued or a simple stripe or check pattern. "To look up-to-date, a preppy type should stay away from plaids," says Kalinsky. Banish pleated khakis from his closet and replace them with flat-front pants in an anything-but-boring hue like pink. To spike his shoe wardrobe with a little hip, Kalinsky suggests an updated version of the classic buck-style round-toe lace-up. A leather jacket will lend him some edge.
HOW TO SELL YOUR ...