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As technology changes and efficiency becomes necessary for a successful business, dealers look toward computers. Tire Review surveyed these computer systems executives from across the country and got their responses to commonly asked questions.
Why would a tire dealer want to invest in a computer system? Is any business too small for one? Harrison: A computer system is a business tool, and performs this task in different ways -- improving resource management and performance, and reducing expenses. Weurding: If a system will pay for itself, a dealer should acquire one, if not, he shouldn't. It should reduce labor, inventory, shrinkage and receivables, and increase sales. Petersen: Most dealers are using computers for good old-fashioned business control. But some dealers are too small. Anyone doing less than one-half million should carefully weigh the costs and benefits, and maybe consider …