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MOVERS AND SHAKERS.
Ian Darby rounds up a year in direct marketing and introduces the top 20 league table of DM agencies
On the face of things, it has been a dull year for direct marketing. Last year there were big mergers and shakeouts that changed the look of the league table. This year has been less about acquisition and consolidation but there have, nonetheless, been some interesting highlights.
The table, provided by Willott Kingston Smith, is by no means perfect (it involves comparing data from different periods, for instance) but it gives us a good snapshot of the agency landscape.
Brann takes the top spot despite modest growth because WWAV Rapp Collins has ...
- Craik Jones Watson Mitchell Voelkel scoops DMA Grand Prix for ATOC.(Direct...
- Magazine article from: Precision Marketing Davila, Gabriella December 6, 2002 700+ words
Craik Jones Watson Mitchell Voelkel scooped the Grand Prix at this year's DMA (UK)/Royal Mail Awards for its work for the Association of Train Operating Companies...
- Unilever carves out direct strategy for Dove products.(through Craik Jones...
- Magazine article from: Precision Marketing March 3, 2006 700+ words
...Unilever is stepping up direct marketing activity for its...Craik Jones Watson Mitchell Voelkel a brief for its...Unilever has used direct marketing to promote the product...already handles direct marketing for the brand...
- PM awards nominees revealed.(Claydon Heeley Jones Mason)(Craik Jones Watson...
- Magazine article from: Precision Marketing March 31, 2006 700+ words
...Year are: Claydon Heeley Jones Mason, Craik Jones Watson Mitchell Voelkel, Kitcatt Nohr Alexander Shaw, OgilvyOne Worldwide, Partners...marketing manager at Nissan Europe; Michelle Henderson, direct marketing director at the Carphone Warehouse; and David Coutts...
- ANALYSIS: Is Proximity really up for the Craik?(Craik Jones Watson Mitchell...
- Magazine article from: Precision Marketing Aitken, Stuart September 12, 2008 700+ words
by Stuart Aitken It was well known that Craik Jones Watson Mitchell Voelkel had been in trouble for some time. The recent loss of some of the agency's top clients didn't help, of course. As a result...
- IN BRIEF: Arcadia credit card.(Arcadia Group appoints Craik Jones Watson...
- Magazine article from: Marketing Week June 29, 2006 700+ words
Arcadia Group has assigned Craik Jones Watson Mitchell Voelkel to handle DM for the launch of its first branded credit card across brands including TopShop, TopMan, Burton, Wallis, Miss...
- Refuge rolls out 'bruising' assault.(awareness through advertising by Craik...
- Magazine article from: Precision Marketing August 11, 2006 700+ words
...sending out samples of fresh fruit and make- up as part of a fundraising campaign. The push, created by Craik Jones Watson Mitchell Voelkel, will comprise two executions. Baskets of fruit bearing stickers saying 'beat the bruising' and directing recipients...
- ATOC to start selling discount railcards online.(Association of Train Operating...
- Magazine article from: New Media Age October 26, 2006 700+ words
...Companies (ATOC) has begun selling its three discount railcards online and has appointed integrated agency Craik Jones Watson Mitchell Voelkel to drive traffic to the sites. The campaign features cartoon-like animations struggling up a hill on a railway handcart...
- IN BRIEF: Craik Jones hires Arc creative duo.(Craik Jones Watson Mitchell...
- Magazine article from: Precision Marketing May 5, 2006 700+ words
Craik Jones Watson Mitchell Voelkel has taken on Martin Duckworth and David Bradbury to form a new senior creative team. The pair, who have worked together for a...