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Dentsu is stronger than cdp-travissully.(Brief Article)

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| October 05, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Nobody doubts the logic of Dentsu's decision to merge its UK agencies, CDP and travissully. In these times it makes sense for the Japanese group to acknowledge that its modest presence in Britain does not justify two agency brands. However, Dentsu should have gone further and put ...

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