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I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY.(ad spend of 15 online companies)(Brief Article)(Illustration)(Statistical Data Included)

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| October 05, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
Rank   Site               Agency/Media 
 
1      BTinternet         AMV BBDO/Zenith Media 
2      AOL                MWO/BBJ 
3      Virgin.net         Rainey Kelly/Y&R/Manning Gottlieb 
4      Lycos              Leagas Delaney/BBJ 
5      OneTel             Archibald Ingall Stretton/All Response 
6=     Fish4              Publicis/CIA Manchester 
6=     Jamjar             MWO/MediaCom 
8      Telegraph.co.uk    J. Walter Thompson/MindShare 
9      Givemeabreak.com   n/s 
10     EasyEverything     White Knight/MindShare 
11     eBookers           Conrad Advertising 
12     Asserta            BMP DDB/OMD UK 
13     Independent        Walsh Trott Chick Smith/Manning Gottlieb 
14     Charcol            Masius/Starcom Motive 
15     Clara.net          CCHM/Banks Hoggins O'Shea/FCB 
 
Rank   Adspend                       Awareness 
       April-June                         (%) 
 
1      2,646,000 [pounds sterling]          78 
2      8,923,000 [pounds sterling]          67 
3        763,000 [pounds sterling]          54 
4      1,390,000 ...
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