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Grand Marnier is shedding its traditional image with new advertising that will pitch the premium spirit as a trendy bar drink.
Tequila\London has produced the campaign aimed at making the Moet Hennessy brand an essential part of the burgeoning style bar scene under the theme: "Live the Grand life."
Running alongside the brand's pan-European campaign, Tequila's poster work will target 28- to 40-year-old drinkers by ...