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HAT to compile ads featuring non-white people for research.(History of Advertising Trust)(Brief Article)
The portrayal of ethnic minorities in ads over the past 130 years is to be the subject of a major research programme by the industry's historians.
The initiative is one of the most ambitious ever attempted by the History of Advertising Trust, which celebrates its 25th birthday this week.
Advertisers and agencies are being encouraged to release all the material they hold on ads featuring nonwhite people -- even though much of it would be considered offensive and potentially controversial by today's standards.
The ads, together with those already collected by the HAT, the world's largest ...
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