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Roose highlights TXU staff's helpfulness in debut work.(Roose and Partners launches TXU Europe marketing campaign)(Brief Article)
The American-owned energy company TXU Europe is trumpeting its high standards of customer service in the launch campaign for its new gas and electricity brand, TXU Energi.
Two 30-second TV ads through Roose & Partners illustrate the pathological helpfulness of TXU staff through the aid they offer to complete strangers outside the workplace. The ads, which use the endline "TXU Energi: Electricity, gas ... and extraordinary service", follow a teaser press campaign criticising the customer service failings of its rival, British Gas.
In the first ad, a woman answers her mobile phone to a caller with the wrong number, tracks down the call's intended recipient and hands the mobile to him. A second spot features a shopper stopping to draw an incredibly detailed map for a lost couple -- and offering them money if they ...
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