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Banks Hoggins unveils `quality' Waitrose ads.(Banks Hoggins O'Shea/FCB introduces Waitrose marketing campaign)(Brief Article)
Waitrose is underlining its support for Britain's beleaguered farmers by running TV advertising it was forced to postpone earlier this year when the foot-and-mouth epidemic was at its height.
The commercial, promoting the quality of the supermarket's lamb and the efforts it puts into acquiring it, goes on air in London and the south for a month, together with another emphasising the authentic ingredients that go into its Indian ready meals.
Banks Hoggins O'Shea/FCB produced the campaign, which extends Waitrose's attempt to distance itself from its rivals by avoiding short-term price wars in favour of a philosophy of delivering above-average quality at below-average prices under the theme: "Quality food, honestly priced."
It aims to dispel the perceptions that it is more expensive than its rivals and to reinforce its commitment to quality food to allay ...
- FCB buys U.K. agency Banks Hoggins O'Shea.
- Magazine article from: Advertising Age November 16, 1998 700+ words
...acquired London agency Banks Hoggins O'Shea and merged it with the London...disclosed. The combined agency, Banks Hoggins O'Shea/FCB, will open Jan. 1...Banks, currently chairman of Banks Hoggins O'Shea, will be chairman-CEO...
- Banks Hoggins O'Shea FCB faces review of 2m Virgin Interactive.
- Magazine article from: Marketing Week April 6, 2000 700+ words
...advertising business out of Banks Hoggins O'Shea FCB. Virgin Interactive...Virgin Interactive has used Banks Hoggins O'Shea for four years. The review...which is also handled by Banks Hoggins O'Shea. The Advertising Agency...
- It's Back To Baker Street For FCB As It Buys Banks Hoggins O'Shea.
- Press release article from: PR Newswire November 11, 1998 700+ words
...successful independent agencies, Banks Hoggins O'Shea. The agency will merge with FCB London to form Banks Hoggins O'Shea/FCB, which will be based...the U.K. John Banks, of Banks Hoggins O'Shea, has been named Chairman...
- Banks Hoggins O'Shea/FCB wins slice of Moss Bros brief.
- Magazine article from: Marketing Week December 5, 2002 700+ words
Banks Hoggins O'Shea/FCB is one of a raft of agencies being signed up to work on a project...Moss Bros Group, which includes the Cecil Gee and Moss brands. Banks Hoggins is in talks to work on the Cecil Gee brand, while Potter Dow will...
- Banks Hoggins O'Shea/FCB.
- Magazine article from: Marketing Week January 11, 2001 700+ words
Banks Hoggins O'Shea/FCB has created its first [pound]2.5m ad campaign for Ferrero...for six weeks from January 16. Barry Malone, associate partner at Banks Hoggins, says: "We wanted to produce advertising for Tic Tac that is true...
- Banks Hoggins O'Shea/FCB. (Digests).
- Magazine article from: Marketing Week June 20, 2002 700+ words
Banks Hoggins O'Shea/FCB's executive creative directors Ken Hoggins and Chris O'Shea are to work part time for the agency. Joint creative directors Dave Alexander and Rob Fletcher will be taking over day-to-day responsibility.
- Banks Hoggins O'Shea.FCB. (Digests).
- Magazine article from: Marketing Week May 2, 2002 700+ words
Banks Hoggins O'Shea.FCB has created a [pounds sterling]5.6m TV and poster campaign for Nivea Deodorant. Media has been planned and booked by Carat. The 96-sheet poster campaign represents almost one in five panels nationally.
- Banks Hoggins O'Shea/FCB. (Digests).(to appoint Jonathan Rigby)(Brief Article)
- Magazine article from: Marketing Week June 26, 2003 700+ words
Banks Hoggins O'Shea/FCB is understood to be in discussions with Lowe head of account management Jonathan Rigby, with a view to him becoming Banks' new managing director. Incumbent Sven Olsen is being given a job with FCB International.