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Craik Jones pushes fear of looking `sad' for ATOC press work.
Craik Jones Watson Mitchell Voelkel is taking the Young Persons Railcard into youth lifestyle publications for the first time in a press campaign.
The eight-month push for the Association of Train Operating Companies will target the 16- to 25-year-olds eligible to buy the card and play on their fears of appearing sad.
But instead of opting for cool people using railcards, Craik Jones has opted for a humorous look at local people. The ads show real-life local people in a ...
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