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Euro RSCG resurrects Del Monte man.(television campaign supports Fruit Express launch)(Brief Article)
The man from Del Monte is returning to television to back the launch of a product called Fruit Express.
The advertising is the first created by Euro RSCG Wnek Gosper since it won the account in August from Delaney Lund Knox Warren & Partners. The 30-second TV spot, Del Monte's first TV advertising for two years, adds a twist to the traditional man from Del Monte work.
The aim of the advertising is to create awareness that Del Monte is developing its range to suit different eating habits. Fruit Express is fruit in a convenient plastic pot.
The ad shows a Mercedes approaching a fruit plantation and expectation rising among workers at the thought of the ...
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