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Walsh Trott secures Daihatsu's creative account worth 4m [pounds sterling].(Walsh Trott Chick Smith)(Brief Article)
Walsh Trott Chick Smith has grabbed the 4 million [pounds sterling] creative account for Daihatsu after a pitch against McCann Central and Ron Leagas' agency, Edge GMC.
The incumbent, Wallis Tomlinson, which continues to handle Daihatsu's sister brands, Subaru and Isuzu, did not repitch for the business.
CDP, the former incumbent on Honda's 20 million [pounds sterling] account, was contacted concerning the business but was not shortlisted. "We wanted a smaller agency where we could have a higher profile," Daihatsu's UK marketing director, Paul Tunnicliffe, said.
The three shortlisted agencies pitched to Tunnicliffe, Daihatsu's managing director, Andrew Edmiston, and his father, International Motors' chairman, Robert Edmiston, last Thursday. "It was devilishly ...
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