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BA to slash spending after terrorist attacks.(British Airways, World Trade Center and Pentagon attacks)(Brief Article)(Statistical Data Included)
British Airways is to make huge cuts to its 15 million [pounds sterling] advertising spend in the wake of the terrorist attacks in the US.
The airline said that it is reviewing its advertising spend but has yet to decide how much it is likely to cut from its budget. The move is a blow to M&C Saatchi, which is already facing the possibility of having to make redundancies, having put its staff on notice last week.
BA has also culled its direct marketing and design roster, terminating its contracts with Carlson and Claydon Heeley Jones Mason. Tullo Marshall Warren, the third direct marketing agency on the BA roster, will stay in place as lead agency and will be supported by Black Sun.
Insiders estimate that BA spends 25 million [pounds sterling] below the line. Carlson handled most of BA's customer loyalty work, including its Executive Club, and Claydon Heeley Jones Mason worked across BA areas including Club World and Business.
It is likely that BA will put a hold on all brand ...
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