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Anheuser-Busch drops OMD to go in-house.(Bussch Media Group Inc. to replace OMD UK)(Brief Article)
Anheuser-Busch, the owner of Budweiser and Michelob, is ditching OMD UK and taking its 19 million [pounds sterling] media planning and buying in-house.
It will be handled from the first European branch of Busch Media Group, Anheuser-Busch's media planning and buying unit, which will open on 5 November.
Based in London and headed by the general manager, Michael McGough, most recently senior manager in the US-based Busch Media Group, the European branch will handle media for all the company's beer brands in the UK and Europe.
Brands include Budweiser, Michelob and Bud Ice. Recent Budweiser campaigns--"whassup?" and "lizard and frog"--have been particularly successful.
OMD UK has been asked to handle the transition of the account, which it has held since 1996, into Busch's in-house department. It is understood the agency was given barely a week's notice of the beer giant's intention.
Andrew J Day, the vice-president and managing director of Anheuser-Busch Europe, ...
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