M&C Saatchi lands Holmes Place account.(Brief Article)

The Holmes Place chain of health clubs has appointed M&C Saatchi as its first agency with a brief to extend its appeal to people who feel too intimidated to step inside.

The company, which has 61 clubs in the UK and continental Europe, is putting 2 million [pounds sterling] behind the new initiative. It supersedes the current arrangement under which all creative work has been handled in-house.

For M&C Saatchi, the win is the result of a new-business strategy that aims to augment its portfolio with some modest-spending clients which present interesting strategic and creative possibilities.

Its appointment follows a direct approach to Holmes Place …