AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
M&C Saatchi lands Holmes Place account.(Brief Article)
The Holmes Place chain of health clubs has appointed M&C Saatchi as its first agency with a brief to extend its appeal to people who feel too intimidated to step inside.
The company, which has 61 clubs in the UK and continental Europe, is putting 2 million [pounds sterling] behind the new initiative. It supersedes the current arrangement under which all creative work has been handled in-house.
For M&C Saatchi, the win is the result of a new-business strategy that aims to augment its portfolio with some modest-spending clients which present interesting strategic and creative possibilities.
Its appointment follows a direct approach to Holmes Place bosses by the agency.
The company, which also had discussions with Abbott Mead Vickers BBDO, appointed M&C Saatchi without a formal pitch and on the strength of its strategic recommendations.
Media planning and buying remains with Allied Media.
The new advertising, using TV, radio and posters and due to break at the end of ...
- Holmes Place appoints sales director.(News)(Brief Article)
- Magazine article from: Marketing Week January 8, 2004 700+ words
Holmes Place health club chain has appointed...and Butlins. Prior to joining Holmes Place he was working in the local authority...media was handled by M&C Saatchi and Allied Media respectively. Holmes Place was taken private in a 210m...
- Holmes Place warns of tough year ahead as profits plunge.(Health & fitness news)
- Magazine article from: Leisure Report May 1, 2003 700+ words
Holmes Place, the health club operator, issued...the capital expenditure obligations Holmes Place has over the next three years on planned...However, in the City of London, where Holmes Place operates five clubs, a "significant...
- Two ready for new Holmes place bids.(Health & fitness news)
- Magazine article from: Leisure Report November 1, 2002 700+ words
...to be poised to make another bid for Holmes Place. The company withdrew its original...pounds sterling] offer last month after Holmes Place issued a profits warning, but is now...worth 150p a share. The news caused Holmes Place shares to clime 9p to 92p. Meanwhile...
- Holmes Place MBO gets 69% backing.(Health Club Group)
- Magazine article from: Leisure Report June 1, 2003 700+ words
...vehicle for the management buy-out at Holmes Place backed by the venture capitalists Bridgepoint...Permira made the 25p per share offer for Holmes Place, which will take the company private...at about 210m [pounds sterling]. Holmes Place will be the latest fitness company to...
- Holmes Place recommends [pounds sterling]203m Cannons bid.
- Newspaper article from: Financial News September 4, 2002 700+ words
...William Hutchings The management of Holmes Place has recommended a takeover bid from...firm.Graham Reddish, chairman of Holmes Place, said: "The board has decided to...management teams of both Cannons Group and Holmes Place, remains subject to due diligence and...
- Bid for Holmes Place thrown wide open by Cannons withdrawal.
- Newspaper article from: Financial News October 17, 2002 700+ words
...324m) offer it made last month for Holmes Place, its rival UK leisure club business...equity firms.The board of directors of Holmes Place, who are advised by Hawkpoint, said...in part to a downturn in trading at Holmes Place." Cannons Group, backed by its owner...
- Holmes Place confirms management buyout talks.(Health & fitness news)(Brief...
- Magazine article from: Leisure Report February 1, 2003 700+ words
Holmes Place has confirmed that it is in exclusive...equity firm backing the plan to take Holmes Place private. The group brought the upmarket...between 110p and 130p a share, valuing Holmes Place at 111m [pounds sterling] to 131...
- Burke's fitness plan: the new Holmes Place CEO tells Mel Flaherty how he will...
- Magazine article from: Leisure Report Flaherty, Mel October 1, 2003 700+ words
Ian Burke actually joined Holmes Place about two years ago. As a member...of the gym. Now he is CEO at Holmes Place, and is a regular user of clubs...most likely to see the exit of Holmes Place's venture capital backers and...