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CHJM produces DM mailing to support PlayStation 2 game.(Claydon Heeley Jones Mason creates Sony PlayStation 2 direct marketing campaign)(Brief Article)
Claydon Heeley Jones Mason has created a direct marketing campaign to back the launch of a football game for Sony PlayStation 2.
The DM campaign supports the launch of This is Football 2002 and also offers money off a PS2 for friends of the recipient of the mailpack at outlets of Currys.
The mailing will go to 40,000 consumers who pre-ordered a PS2 last year from Dixons, Currys and PC World. The proposition is: "Now play your heroes in your living room."
The creative ...
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