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Heathrow Express to rethink DM business.(Brief Article)
Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its advertising and direct marketing agency requirements.
Black Cat, the below-the-line agency owned by J. Walter Thompson, currently handles advertising and direct marketing activity for the service. However, the carrier has told other agencies that it is to review the business.
A brief, through the Official Journal of the European Community, is expected to be issued in the next fortnight. Heathrow Express is owned by BAA, and is required to put its tenders out publicly.
Heathrow Express spent less than 1 million [pounds sterling] on advertising in the past year, but this ...
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