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BMW hires McCann Windsor to oversee motorcycle account.(Brief Article)
BMW has moved its motorcycle business into McCann-Erickson Windsor in an effort to shake off the conservative image of the machines.
A specialist magazine and direct marketing campaign will begin before the end of the year, marking what John Hackney, the agency's managing director, said would be an attempt to give the bikes a trendier image and shed their reputation as "bank managers' bikes".
McCann Windsor won the account, due to ...
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