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TBWA rebukes criticism of negative election advertising.(Brief Article)
by our Parliamentary correspondent
TBWA\London has hit back at criticism that it relied too heavily on negative advertising when it helped Labour to victory in the June general election.
Andrew McGuinness, the agency's managing director, strongly defended its campaign when he spoke at a reception held by the Advertising Association during Labour's annual conference in Brighton this week.
He responded to criticism of Labour's ads by Liberal Democrat delegates at the AA's fringe meeting during their conference last week, when Robert Bean, the chairman of the party's agency, banc, insisted that positive political ads could work.
McGuinness said: "In an advertising context, not only was it Labour's right but its duty to highlight the inadequacies of its political opponents."
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