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OMD triumphs after four-way contest for PSA's 500m [pounds sterling] media.(Brief Article)
PSA has split its 500 million [pounds sterling] media buying and planning account between OMD and Media Planning Group. The move sees OMD UK take 80 million [pounds sterling] in billings following Carat's resignation this year.
OMD has also added Germany, Switzerland and Hungary to its existing business in Italy. Media Planning Group has retained business in Spain and the massive 177 million [pounds sterling] account in France. It has also won the Belgium business.
PSA, which encompasses the Peugeot and Citroen ...
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