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Positive attitude is about your response to adversity.(advice from Jeffrey Gitomer, author of "The Sales Bible" and "Customer Satisfaction is Worthless, Customer Loyalty is Priceless,")(Brief Article)

St. Louis Business Journal

| October 05, 2001 | Gitomer, Jeffrey | COPYRIGHT 2001 American City Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"It was the best of times it was the worst of times." Charles Dickens wrote those ominous words 150 years ago.

All of a sudden, those small troubles you had Sept. 10 seem as insignificant as Gary Condit.

Everyone has a story about where they were Sept. 11. I was in Las Vegas preparing for a seminar for El Pollo Loco, a Californiabased Mexican fast-food chain with great food and an even greater team of people.

My client, Coca-Cola, had sponsored me and I wanted to make them all proud.

I wake up early on the West Coast because my biological clock is set for New Jersey. As I dressed, I turned on the TV to see if the Broncos had beaten the Giants on Monday Night Football and saw the World Trade Center on fire. Nah! The reporter seemed confused. I sat down to watch and five minutes later I watched in horror as another plane crashed into the other tower.

My mind was racing with possibilities of "What's next?" when I realized that 300 general managers and the entire executive team were counting onb me to deliver the opening keynote.

I watched the TV until an other plane. crashed into the Pentagon, and both World Trade Center towers collapsed. I kept hoping I would wake up from this horrible nightmare. My cell phone began to pop. My children making sure I was safe. My wife called for reassurance. God how I love them.

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