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Cohens put their money where their mouthwash is.(Triumph Pharmaceuticals Inc., TriOral mouthwash)(Brief Article)

St. Louis Business Journal

| October 05, 2001 | DESLOGE, RICK | COPYRIGHT 2001 American City Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Drs. Marvin Cohen and Susanne Southworth don't think their product Will replace Listerine.

But the father-daughter team at Triumph Pharmaceuticals Inc. already is selling hundreds of thousands of units of their TriOral mouthwash, a product they claim eliminates bad breath for 12 hours after each rinse.

"We're already making little inroads," said Cohen, 70, chairman and founder of the business.

Triumph sells Its mouthwash through dentists and pharmacies. The next step for the Olivette company, which has 10 employees, is to reach mass retailers, Cohen said.

His daughter Susanne, 43, the president and chief executive, said within the next year TriOral will move into retail distribution.

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