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Life after Loft Story.
Natacha Sylvain rounds up the year so far in France, where its first reality TV show made a big impact on the media
2001 will be remembered in France as the year of Loft Story, the French Big Brother. By June it had brought the commercial TV channel M6 into third place overall with an audience share of 16.5 per cent. Its share of the 15 to 24 age group -- usually light TV watchers, especially in primetime -- was a phenomenal 70 per cent.
Loft Story was impossible to escape. It was an effective daily ratings-puller and also generated press coverage and intellectual discussion.
Le Monde and the financial press featured Loft Story, and therefore M6, on their covers. If the channel had run a similar advertising campaign, it would have had to pay more than $650 million.
"We had already run some programmes which flirted with reality TV, but this time we went a step further," says Pascal Clavreux, the chairman of Universal Media, which launched an opinion poll with the…
- TAKING A LOFTY VIEW.(French critics hate reality show 'Loft Story,' while...
- Magazine article from: Variety JAMES, ALISON May 7, 2001 700+ words
...Passions are running high in France over "Loft Story," a homegrown reality show that's...what happens. The difference with "Loft Story" is that cupid is encouraged to play...406,000) to win it. But while "Loft Story" has shot M6 to the top of the ratings...
- M6 SET TO TELL ANOTHER `STORY'.(new production of 'Loft Story' planned)(Brief...
- Magazine article from: Variety James, Alison September 24, 2001 700+ words
...will air another "Big Brother"-style "Loft Story" series in early 2002. The first "Loft Story," screened earlier this year, caused...in Paris last week that the success of "Loft Story" was no fluke but a conscious effort to...
- CanalSatellite Produces a New Interactive Service For Its Reality Show Loft...
- Press release article from: Business Wire May 16, 2002 700+ words
...interactive service linked to reality-TV show Loft Story 2, once again thanks to IDP's RegieLine...time to the pay-channel broadcasting Loft Story in just a few clicks on their remote...again relied on RegieLine to create this Loft Story 2 interactive service," says Charlie...
- HELMER WADES INTO ROW OVER REALITY SHOW.(Jean-Jacques Beneix - "Loft...
- Magazine article from: Variety James, Alison June 4, 2001 700+ words
French helmer Jean-Jacques Beneix has defended controversial reality TV show "Loft Story," about which he plans to make a documentary. The "Diva" director criticized those who have "great disdain for the masses...
- LIPSO at the center of interactive television: SMS votes of Loft Story and...
- Press release article from: PR Newswire October 1, 2003 700+ words
...with television broadcasters TQS and Radio-Canada to provide mobile text messaging (SMS) voting for the reality program "Loft Story", which premieres in October on TQS, as well as for the music industry's ADISQ Gala on October 26 on Radio-Canada...
- Loft story: Design of a luminous loft under a Victorian roof revolves around a...
- Magazine article from: The Architectural Review April 1, 2002 700+ words
Azman Owen's tough industrially inspired architecture is infused by a quirky imagination; and their schemes contain details that challenge social conventions of privacy. In this, the practice has no doubt been encouraged by the clients' eccentricities. A house for fashion luminary Isabella Blow has
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- Press release article from: PR Newswire April 7, 2000 700+ words
...and Don Palombo, Co-Chairman, of Universal Media Holdings, Inc. (OTC Bulletin Board...form of shares of the common stock of Universal Media Holdings, Inc. James Neebling...Logistics, was appointed President of Universal Media Holdings. Mr. Neebling stated...
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...James Zimbler, Chairman of Universal Media Holdings, Inc., (OTC Bulletin...by the Board of Directors to focus Universal Media Holdings, Inc. on the high-tech...www.muzicbiz.com for shares of Universal Media. This Asset Purchase Agreement is...
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- Press release article from: PR Newswire April 7, 2000 700+ words
...James Neebling, President of Universal Media Holdings, Inc., (OTC Bulletin...news, James Zimbler, Chairman of Universal Media Holdings, Inc., announced that...concentrate its resources on making Universal Media an E-logistics company and, with...
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